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The Difficulty Over the previous numerous years, has experienced explosive development. Market data reveals that in the very first half of 2015 the business grew 38 percent year over year. "We have actually seen double-digit growth for the past 18 months. More people are checking out the site and remaining longer," states Alan Lewis, the business's primary designer.

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"We ran our site platform in an on-premises data center," says Lewis. "In order to scale that platform to keep up with our development expectations, we knew we needed to get outside the restraints of the data center. For  Click Here For Additional Info , we didn't desire to keep purchasing hardware and power and cooling costs.

This required real estate agent. com to develop from batch processing to real-time processing. Real estate agent. com also felt limited in regards to its capability to efficiently support user traffic, which differed depending on the time of day or year. "Our traffic changes frequently, with peak hours in the nights and lower traffic later during the night," Lewis says.

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It was hard to attempt to estimate just how much capacity we required. If we thought wrong, we were either not serving our customers' requirements or paying too much for unused capacity." Why Amazon Web Solutions The company's desire for more scalability and flexibility led it to the cloud. "We recognized the cloud was the innovation we needed to assist us continue our fast growth," says Lewis.

"We had actually also obtained another business that had moved its whole IT environment to AWS, and we saw how AWS made it possible for that business's growth." Realtor. com started by utilizing AWS to support the development of Turbo Listings, a new function that customers use to purchase additional impressions for their property listings on realtor.

"This product provides representatives and brokers a lot more direct exposure for their listings," states Lewis. "It requires enormous scale, which is why we couldn't have constructed it utilizing our on-premises data center." Real estate agent. com uses AWS to track the advertisement impressions that consumers purchase. Each ad impression is collected and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to capture each impression, and then we use the data repository for billing and auditing if essential," says Lewis. Real estate agent. com also supports the Turbo Listings function with an application that utilizes Amazon Elastic Compute Cloud (Amazon EC2) circumstances to run the business logic for the advertising campaign.